Customers Life Buyer Lifelong Customer
In this completely revised and altered edition of the client service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested counsel with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” implement to today’s world.
Drawing on his unbelievable success in transforming his Dallas Cadillac dealership into the second greatest in America, Carl Sewell revealed the mystery of getting clients to return again and again in the basi Customers for Life. A lively, down-to-earth narrative, it set the general for client service excellency and became a perennial bestseller. Building on that solid foundation, this expanded edition features five altogether new chapters, as well as substantial additions to the initial material, based on the lessons Sewell has learned over the last ten years.
Sewell focuses on the expected values and demands of contemporary buyers and employees, showing that businesses may stay committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what clients want and make sure they get it. His “Ten Commandants” provide the necessary guidelines, including:
• Underpromise, overdeliver: Never disappoint your clients by charging them more than they planned. Always beat your
estimate or throw in an extra service free of charge
• No complaints? Something’s wrong: If you never ask your clients what else they want, how are you going to give it to them?
• Measure everything: Telling your laborers to do their best won’t work if you don’t know how they may improve
• Borrow, borrow, borrow: Sewell, for example, learned when it comes to hospitality from Japanese culture, cleanliness from Disney, and
politeness from his mother.
ReviewStanley Marcus If you don’t learn from this book, it’s your fault. — Review
From the PublisherThe art of fabricating the long-term client relationships that are the lifeblood of each successful enterprise. “Sewell’s basi principles are to an enterpriser what the three R’s are to a teacher…required reading.”–Harvey Mackay, author of Swim With The Sharks
From the Inside FlapIn this exclusively revised and altered edition of the client service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested counsel with fresh ideas and new examples and explains how the groundbreaking ?Ten Commandments of Customer Service? utilize to today?s world.
Drawing on his unbelievable success in transforming his Dallas Cadillac dealership into the second biggest in America, Carl Sewell revealed the mystery of getting clients to return again and again in the basi Customers for Life. A lively, down-to-earth narrative, it set the frequent for client service excellency and became a perennial bestseller. Building on that solid foundation, this expanded edition features five totally new chapters, as well as significant additions to the firstborn material, based on the lessons Sewell has learned over the last ten years.
Sewell focuses on the expected values and demands of contemporary buyers and employees, showing that businesses may stay committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what clients want and make sure they get it. His ?Ten Commandants? provide the necessary guidelines, including:
? Underpromise, overdeliver: Never disappoint your clients by charging them more than they planned. Always beat your
estimate or throw in an extra service free of charge
? No complaints? Something?s wrong: If you never ask your clients what else they want, how are you going to give it to them?
? Measure everything: Telling your laborers to do their best won?t work if you don?t recognise how they may improve
? Borrow, borrow, borrow: Sewell, for example, learned regarding hospitality from Japanese culture, cleanliness from Disney, and
politeness from his mother.
Most helpful client reviews
15 of 16 humans found the following review helpful.
 A will have to read for each business owner
By A
None of the ideas in this book are ground breaking, but the author does a great occupation of explaining how they translate into loyal clients for your business. There is no abstract psychological babbling a large total of similar books have. The author distinctly shows the reader what his points are, then uses case studies from both his business and others to reinforce the concepts.
Every business proprietor will have to have this book, and I’d commend buying copies for all the laborers as well. It will compensate off in the long run.
10 of 10 people found the following review helpful.
Best Service Book yet!
By Marc Hines
Sewell genuinely exercises what he preaches.
I had made a visit to two of his dealerships in Dallas; after seeing his operation I HAD to read his book. Both his clients and his laborers are fanatically loyal – for good reason.
Carl’s view of client service is very different; in fact he does not have (or need) a ‘customer service’ department. Instead they construct schemes to refrain from troubles in the firstborn place, and each employee (associate, really) is empowered to solve the few difficulties that do come up on their own.
It’s an easy read and a real eye opener.
16 of 18 people found the following review helpful.
Simply the best….
By Mr. A. Pickering
Do not be put off by the cheesy grin and sharp suit on the cover of the book – this is anything but a slick-but-little-content sales seminar. I would even say that this is amidst the top 5 books on business I have ever read – packed full of good ideas, mutual sense and staged in such a way that you do not need an MBA to perceive the text. Read it from cover to cover (or take chapters in isolation, as I did) and you can not fail to be anything but impressed by the counsel given.
It would shock me to learn of somebody that can not learn from Mr. Sewell’s approach to client service. A must buy, for anybody that has a remote interest in bettering the effectiveness of their operations.
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